Your customers compare options in Google and ask AI tools for recommendations. Found in Chat helps your business become easier to discover, understand and choose — with a managed strategy spanning search, content, credibility and conversion.
Found in Chat is Client iQ’s managed SEO, AEO and GEO service. It helps your business become easier to find, understand and choose in Google and in AI-generated answers from tools such as ChatGPT and Perplexity, by fixing technical foundations, publishing useful content, building credibility beyond your website and reporting on what can be measured.
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Ranking well is valuable. But customers can discover and evaluate businesses in more places than a traditional results page. Your content, reputation and website need to support those different journeys.
Buyers might discover your business through search, AI answers, independent reviews, or a trusted industry source. Your brand needs to be clear across that journey.
A strong Google ranking does not mean you will appear in every AI-generated answer. Different queries, platforms and contexts can produce different results.
Publishing more content or buying more links is not the answer by itself. The priority is finding the gaps that matter commercially, then fixing them in the right order.
Found in Chat is Client iQ’s approach to managed organic and AI search growth. We combine established SEO foundations with research into how buyers discover, compare and select businesses in AI-powered experiences.
We prioritise the changes most relevant to your buyers and business: technical accessibility, useful content, clear expertise, credible external signals and conversion journeys. The exact implementation depends on your market and starting point.
“Build a presence buyers can discover, assess and trust — wherever they begin the search.”
Your buyers don’t follow one search journey. They find providers through search results, ask AI assistants to compare options, and check independent sources before making contact. Found in Chat brings those touchpoints into one managed growth strategy.
Improve technical accessibility, useful website content, site structure and visibility for searches that matter to your business. Strong SEO foundations also help people and automated search systems find reliable information about you.
Answer Engine Optimisation focuses on clear, useful explanations of the questions buyers ask. We review intent, page structure and content gaps so your expertise can be understood and considered in answer-led experiences.
Generative Engine Optimisation considers how AI-powered search and large language model (LLM) experiences surface businesses and sources. We examine relevant answers, brand context, independent references and opportunities to improve discoverability.
| Discipline | Stands for | What it focuses on | Where it shows up |
|---|---|---|---|
| SEO | Search Engine Optimisation | Technical accessibility, site structure and useful content for the searches that matter to your business | Traditional search results |
| AEO | Answer Engine Optimisation | Clear, useful answers to the questions buyers ask, and page structure that makes them easy to understand | Answer-led experiences and featured answers |
| GEO | Generative Engine Optimisation (including LLM visibility) | Brand context, independent references and the signals AI tools use to surface businesses and sources | AI-powered search and large language model answers |
The aim isn’t to chase an algorithm or publish content for every possible prompt. We prioritise the work that fits your market, customers and competitive landscape—then track search visibility, relevant AI appearances and commercial outcomes where reliable data is available. Talk to Client iQ about your market.
Designed for established businesses with valuable customers, meaningful competition and the ambition to turn organic discovery into qualified enquiries and revenue. The programme is tailored to the buying journey, not limited to one industry.
Franchise, multi-location or multi-brand business? We scope shared brand work once, then price the genuine extra effort for location pages, listings, local competition, monitoring and reporting. Ask about a tailored rollout.
ORBIT is how we turn research into managed implementation. The approach stays consistent; the tools, activities and delivery allocation are scoped to your business.
We review your technical search foundations, existing visibility, relevant AI answers, competitor presence, measurement and high-value customer journeys. We establish an evidence-backed baseline, not a blanket promise of a fixed number of prompts on every platform.
We investigate commercial intent, topics, buyer questions, content gaps, competitor coverage and useful third-party sources. The resulting priorities reflect your market, available data and the opportunity to convert demand.
We implement the agreed technical, architectural and content changes. Depending on what we uncover, that can mean improving existing pages, creating new resources, strengthening internal links or correcting tracking. No arbitrary page quota is presented as the strategy.
We identify and pursue relevant industry references, associations, citations, digital PR opportunities and other legitimate third-party signals. We focus on relevant, credible opportunities that strengthen your presence beyond your own website.
We monitor the agreed search and AI visibility indicators, referral data where available, conversion measures and implementation progress. We explain what changed, what remains uncertain and which opportunities come next.
Your initial engagement establishes the evidence, roadmap, measurement and first priorities. Your monthly programme implements and refines that work. The precise scope is agreed in your proposal based on site complexity, competitive intensity and business goals.
Choose the programme that fits your market, competitive pressure and the work required to make meaningful progress. Every engagement starts with a tailored discovery and implementation plan.
Managed research, implementation, content, authority development and reporting for an established business with a focused growth programme.
For businesses competing in especially demanding industries, saturated categories or fiercely contested markets, where a larger scope of research, technical work, content and authority development is needed to compete effectively.
* Franchise, multi-location, multi-brand and international programmes are tailored to their market footprint and operational complexity.
We report what can be measured reliably and distinguish observed visibility from attributable commercial results. Not every AI appearance can be tracked or linked directly to a sale.
Organic search impressions, relevant queries, visibility trends and indexing health where data is available.
A defined set of buyer prompts, brand mentions, citations and competitor appearances — recorded with dates and limitations.
Identifiable AI referrals and website engagement in analytics where the source data is available and correctly classified.
Enquiries, bookings and conversions where tracking supports them; attributed revenue is reported only when defensible.
Useful evidence, not made-up precision. We start by checking your current analytics and search data, then agree on meaningful success measures. Some AI journeys provide no referral click or reliable attribution, so we report those limitations transparently.
A straightforward explanation of what the work involves and how it fits with your existing search strategy.
Found in Chat is Client iQ’s managed SEO, AEO and GEO service. It helps your business become easier to find, understand and choose in Google and in AI-generated answers, by fixing technical foundations, publishing useful content, building credibility beyond your website and reporting on what can be measured.
AI search optimisation is the work of helping your business information become accessible, useful and credible in search and AI-assisted discovery. It can include technical SEO, content improvements, clearer business details, independent authority and careful visibility monitoring.
SEO addresses discoverability in traditional search. AEO focuses on answering buyers’ questions clearly. GEO looks at how brands and sources are found and represented in generative search experiences. They overlap, which is why Found in Chat manages them as a connected programme.
AI search tools may surface or cite publicly available business information when it is relevant to a user’s question. Visibility depends on the platform, query and available sources. We assess your current presence and improve the information and signals we can influence.
It starts with a Foundation Programme: a technical, search and AI visibility baseline (Discovery iQ), commercial-intent and competitor research, a prioritised 90-day roadmap (Opportunity iQ) and measurement set-up. An ongoing monthly programme then covers technical and content implementation, authority outreach, monitoring and reporting.
Pricing depends on your market, competitive intensity and starting point, so it is agreed in a proposal after an initial conversation. There are two programmes, Growth iQ and Growth iQ Accelerated, and franchise or multi-location programmes are tailored to their footprint.
No. Search engines and AI tools decide what they show, so we don’t promise specific rankings or mentions. We improve the foundations, content and credibility signals we can influence, then report observed changes alongside their limitations.
ORBIT is Client iQ’s five-stage method: Observe your starting point, Research the opportunities that matter, Build a website worth finding, Influence your credibility beyond your website, and Track progress so the plan keeps improving.
Established businesses that compete for valuable customers and want organic search and AI discovery to produce qualified enquiries, including professional services, property, trades and local services, health, wellness and hospitality. The programme is tailored to your buying journey rather than limited to one industry.
We establish a relevant baseline of buyer questions, competitor presence and cited sources, then review changes over time. Where data permits, we also examine organic search, AI referrals, enquiries and conversion performance. Findings are interpreted in context rather than treated as a single universal ranking.
Growth iQ provides a managed programme for ongoing organic and AI discovery. Growth iQ Accelerated is for highly competitive industries or markets where deeper research, broader implementation and more intensive authority work are needed to compete. The appropriate scope is agreed after reviewing your situation.
Yes. We assess shared brand-level work alongside location-specific search, content and profile requirements. Franchise and multi-location programmes are scoped according to their markets, digital infrastructure and operational complexity.
Tell us about your business, website and growth ambitions. We’ll review fit and recommend the right level of discovery and implementation.
Every project is scoped and agreed in a proposal before any work begins.